PL is a slick black and white complimentary bi-monthly magazine, with distribution to over 400 locations throughout Virginia’s River Country.

With a devoted readership of 30,000—many who have been reading our magazine since 1989—PL reaches the heart of the River Country—the Northern Neck, Middle Peninsula, Williamsburg, and Yorktown, including counties inland, and along the James, Mattaponi, Pamunkey, York, Rappahannock and Potomac Rivers. An additional 15% of our readership hails from Richmond, Northern Virginia, Washington DC, Maryland, Pennsylvania, and points north and south—readers who visit regularly and have a special bond with this region (or who want to!).

Our readers appreciate village and town life in the Northern Neck and Middle Peninsula, as well as what urban centers like Richmond and Tidewater have to offer. They are a devoted audience interested in reading intelligent, well-written pieces about a range of topics; they have high discretionary income and travel often. We reach local and permanent residents, as well as summer residents and tourists from throughout the mid-Atlantic region. But most of all, we represent the real voice of the people here.

Once you read us, we know you’ll agree that PL is a special voice you won’t find anywhere else, and that we offer a powerful vehicle to enhance and brand your company’s image. pl

If you would like to advertise with us, complete the following information and you will automatically be added to our complimentary subscription list. A copy of PL will begin arriving at your door within eight weeks.

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