Pleasant Living Magazine

Advertising in PL is designed to enhance the image of your business and build recognition of your brand; it’s not point-of-purchase advertising.

PL is in front of your audience for a full two months. Magazine readers take their time to read and they come back to the magazine repeatedly.

While you have their attention, your PL ad should focus on what makes your business different from other businesses that carry the same products you do, not on a particular product that’s on special this week. Help them remember your name.

In contrast, newspapers have a much shorter shelf life, and readers pay less attention for a shorter period. They are looking for current news information and price specials, and they don’t associate your business with the image projected by the newspaper. Newspapers don’t have personalities and character like magazines.

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