Why Should I Advertise During the Off-Season?

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Times Are Hard - Should I Cutback On Advertising?

No! According to Wharton Business, hard economic times have a way of whittling down the competition. While one’s first instinct may be to reduce advertising expenditures, that approach may make matters much worse. During the last recession, McDonald’s almost tripled their advertising campaign at a time when Burger King was cutting back. As a result, they substantially increased their market share.

A recession is the time to increase your marketing.

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Why Should I Advertise During the Off-Season?

Businesses should advertise during the slow season to keep the momentum gained during the busy season. Consumers are continuously pounded with advertising from every angle, more heavily during the busy season.

You need to remind them you are here, that your product or service is available—especially during the slow season when they are more receptive.

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Times Are Hard - Should I Cutback On Advertising?

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