Why Should I Advertise?

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Times Are Hard - Should I Cutback On Advertising?

No! According to Wharton Business, hard economic times have a way of whittling down the competition. While one’s first instinct may be to reduce advertising expenditures, that approach may make matters much worse. During the last recession, McDonald’s almost tripled their advertising campaign at a time when Burger King was cutting back. As a result, they substantially increased their market share.

A recession is the time to increase your marketing.

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Why Should I Advertise?

I have more business than I need…

Experts agree that you advertise not only to gain new customers, but to keep customers you already have. Remember that when you don’t advertise, you’re potentially passing your existing customers over to your competitor who does advertise.

As Mr. Wrigley of Wrigley’s gum once said when asked why he continues advertising when he’s obviously the highest selling chewing gum in the US. His response: “Why would I want to stop putting fuel in the engine when it’s running so well?”

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Pleasant Living Magazine

A Magazine for the Chesapeak Bay and River Community