Pleasant Living Magazine

There are many reasons why print and magazine advertising are a good value for your advertising dollar, but here are a few of the top advantages.

Magazine advertising is image enhancing, not point-of-purchase advertising.

Readers who see your ad in PL assume that you subscribe to the same philosophy as the magazine represents, and readers will be more likely to patronize your business because they assume that you appreciate PL as much as they do.

• Magazines are credible
  Consumers trust and believe magazine advertising more than advertising in other media.
• Magazine ads last
  Consumers refer to magazines multiple times—and they hold on to copies, giving advertisers added exposure. Newspapers go into the trash after a few days or a week. Over 50% of PL readers save copies of the magazine for one year or longer.
• Magazines are compelling
  Unlike newspaper readers, 90% of readers pay full and complete attention when reading magazines. Magazine advertising addresses readers when they are sitting down and receptive rather than when they are simply catching up on current news in the local newspaper, or listening to ads on radio while concentrating on their driving.

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