How Frequently Should I Run My Ad in PL?

PL_OFC_J-F_12

Pick up our current issue at 500

locations throughout Virginia’s River Country

Times Are Hard - Should I Cutback On Advertising?

No! According to Wharton Business, hard economic times have a way of whittling down the competition. While one’s first instinct may be to reduce advertising expenditures, that approach may make matters much worse. During the last recession, McDonald’s almost tripled their advertising campaign at a time when Burger King was cutting back. As a result, they substantially increased their market share.

A recession is the time to increase your marketing.

Recent Articles

Home

Advertise with PL

How Frequently Should I Run My Ad in PL?

Advertising specialists have told us for years that consumers must see a business name or logo a dozen times or more before they remember and act on it.

Advertising is cumulative. Response to your advertising will build over time with multiple exposures to an audience. One appearance of your ad may reach a few potential customers, but it’s unlikely one appearance will have much impact on your business.

Think about the products you buy.

Coca-Cola
Tide
Toyota
Andersen windows
Wrigley’s gum
McDonald’s

These names and images have been drilled into our heads for decades; we’ve seen their names and heard their jingles repeatedly in a diversity of media over a long period. They have gained name recognition exactly for this reason.

Bookmark this page!

Comments

Quote

Code

List

List item

URL

< Prev		Next >

Preferred Reader Login

Site Info

REACH ONE OF THE MOST DEVOTED

AUDIENCES IN THE RIVER COUNTRY.

Advertise in Pleasant Living.
Many of our readers have been reading PL for 21 years.
For information and advertising rates, call
804.644.3090 or e-mail us.

Pleasant Living Magazine

A Magazine for the Chesapeak Bay and River Community

Times Are Hard - Should I Cutback On Advertising?

Recent Articles

Comments

Preferred Reader Login

Site Info

Who's Online