What Is Pleasant Living?

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Times Are Hard - Should I Cutback On Advertising?

No! According to Wharton Business, hard economic times have a way of whittling down the competition. While one’s first instinct may be to reduce advertising expenditures, that approach may make matters much worse. During the last recession, McDonald’s almost tripled their advertising campaign at a time when Burger King was cutting back. As a result, they substantially increased their market share.

A recession is the time to increase your marketing.

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What Is Pleasant Living?

How often and where is Pleasant Living published?

PL is a slick black and white, bi-monthly magazine for Virginia’s River Country, published since 1989 in the Northern Neck, Middle Peninsula, Williamsburg, Yorktown, Fredericksburg and Richmond.

The PL staff lives and works throughout the River Country. Founder, editor, and publisher This e-mail address is being protected from spambots. You need JavaScript enabled to view it has had a connection with the Northern Neck since 1973. He moved to Lancaster County in 1985 and currently divides his time between Richmond and Kilmarnock.

Account executive Cindi Biringer lives in White Stone.

Our accountant, Marie Stephens, lives in Irvington and manages our Kilmarnock office.

Our cadre of field editors and writers live and work in Middlesex, Gloucester, King William, and Westmoreland counties, as well as in Williamsburg, Fredericksburg, Colonial Beach, and Richmond.

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Pleasant Living Magazine

A Magazine for the Chesapeak Bay and River Community