Pleasant Living Magazine

Advertising results are not easily traced. A consumer who sees your ad today may not need your service or product until next month, consequently, he or she may not respond to your ad right away. If your ad only appears once or twice, that consumer may not remember your name when he does need your service or product. Consumers often have short memories. If your competitor is advertising when you aren’t, you’re likely sending that customer to your competitor.

Business owners sometimes remark after they run their ad one time, “I had no calls from my ad. It’s not working.” Consequently, they often stop advertising in that medium. Lack of immediate response is not an indication that your ad is not working. There is no question that PL readers are seeing your ad. It’s critical that you continue to remind them you are there, that your service or product is available. You will begin to see results in time, as your name recognition builds.

Some business owners attempt to trace their advertising by asking customers where they saw their company’s ad. Customers may see your ad multiple times in various media but will likely remember only the last time they saw it. This does not mean the unmentioned ads aren’t getting results. In fact, consumers may respond precisely because they’ve seen your ad in several places or over a period of time. In that case, you have accomplished the goal you need to achieve: name and brand recognition.

---

Bookmark this page!

Comments

B

i

u

Quote

Code

List

List item

URL

Name *
Email (For verification & Replies)
Code   
ChronoComments by Joomla Professional Solutions

Submit Comment