Why Advertise in Pleasant Living?

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Pick up our current issue at 500

locations throughout Virginia’s River Country

Times Are Hard - Should I Cutback On Advertising?

No! According to Wharton Business, hard economic times have a way of whittling down the competition. While one’s first instinct may be to reduce advertising expenditures, that approach may make matters much worse. During the last recession, McDonald’s almost tripled their advertising campaign at a time when Burger King was cutting back. As a result, they substantially increased their market share.

A recession is the time to increase your marketing.

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Why Advertise in Pleasant Living?

Who reads the PL print edition?

Advertising in PL gets results. With a devoted readership of 35,000—many who have been reading our magazine since 1989—PL reaches the heart of the River Country:

Northern Neck
Middle Peninsula
Williamsburg
Yorktown
New Kent County
King William County
West Point
Fredericksburg
Richmond

If you'd like to learn more about our advertising program, click "Ask Us" in the left menu, call us at 804.644.3090, or This e-mail address is being protected from spambots. You need JavaScript enabled to view it us today. We'll be pleased to tell you why PL is the best advertising option available in the River Country!

We reach counties along the James, Mattaponi, Pamunkey, York, Rappahannock and Potomac Rivers.

An additional 15% of our readership hails from Richmond, Northern Virginia, Washington, D.C., Maryland, and Pennsylvania—readers who visit regularly and have a special bond with this region. Now online, we reach far beyond Virginia's River Country.

No other publication offers the singular perspective that we do. We write about town, village, and rural life as well as its connection with urban living. The largest percentage of our readers live and work in the River Country. But, in today’s mobile world, many of our readers travel to and enjoy the benefits of Richmond and the Tidewater area. If you want to know what it’s like to live in the villages, hamlets, and towns in the River Country; if you want to know the character of the people who make this region so distinct, read us and you’ll see.

Why is PL in black-and-white, instead of color?

We published in color for almost ten years, then shifted to black-and-white in early 2000 because it captures the essence of our concept: a folksy, literary-oriented publication with emphases on ideas and good writing that celebrates the culture of the River Country.

PL promotes an uncomplicated but artful lifestyle, minus the glitz and glamour, and black and white reflects this simpler style. Slick four-color lifestyle magazines are commonplace. Our readers love black and white, and they’ve been telling us so.

Ads in the mainstream media are more frequently appearing in black and white (Nike and Lexus, for example) because black-and-white has impact. Like PL, it is both nostalgic and contemporary.

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REACH ONE OF THE MOST DEVOTED

AUDIENCES IN THE RIVER COUNTRY.

Advertise in Pleasant Living.
Many of our readers have been reading PL for 21 years.
For information and advertising rates, call
804.644.3090 or e-mail us.

Pleasant Living Magazine

A Magazine for the Chesapeak Bay and River Community