Pleasant Living Magazine

How often and where is Pleasant Living published?

PL is a slick black and white, bi-monthly magazine for Virginia’s River Country, published since 1989 in the Northern Neck, Middle Peninsula, Williamsburg, Yorktown, Fredericksburg and Richmond.

Who reads the PL print edition?

Advertising in PL gets results. With a devoted readership of 35,000—many who have been reading our magazine since 1989—PL reaches the heart of the River Country:

• Northern Neck
• Middle Peninsula
• Williamsburg
• Yorktown
• New Kent County
• King William County
• West Point
• Fredericksburg
• Richmond

I have more business than I need…

Experts agree that you advertise not only to gain new customers, but to keep customers you already have. Remember that when you don’t advertise, you’re potentially passing your existing customers over to your competitor who does advertise.

As Mr. Wrigley of Wrigley’s gum once said when asked why he continues advertising when he’s obviously the highest selling chewing gum in the US. His response: “Why would I want to stop putting fuel in the engine when it’s running so well?”

Advertising results are not easily traced. A consumer who sees your ad today may not need your service or product until next month, consequently, he or she may not respond to your ad right away. If your ad only appears once or twice, that consumer may not remember your name when he does need your service or product. Consumers often have short memories. If your competitor is advertising when you aren’t, you’re likely sending that customer to your competitor.

Advertising specialists have told us for years that consumers must see a business name or logo a dozen times or more before they remember and act on it.

Advertising is cumulative. Response to your advertising will build over time with multiple exposures to an audience. One appearance of your ad may reach a few potential customers, but it’s unlikely one appearance will have much impact on your business.

Advertising in PL is designed to enhance the image of your business and build recognition of your brand; it’s not point-of-purchase advertising.

PL is in front of your audience for a full two months. Magazine readers take their time to read and they come back to the magazine repeatedly.

Businesses should advertise during the slow season to keep the momentum gained during the busy season. Consumers are continuously pounded with advertising from every angle, more heavily during the busy season.

There are many reasons why print and magazine advertising are a good value for your advertising dollar, but here are a few of the top advantages.

Magazine advertising is image enhancing, not point-of-purchase advertising.